FOR REAL ESTATE AGENTS
Under Article 21 of Taiwan's Real Estate Broking Management Act, a brokerage may advertise a property only after signing an engagement contract with the client, and the ad must match the facts and name the brokerage; breaching paragraphs 1 or 2 can be fined NT$60,000 to 300,000 under Article 29. MindThread's industry rule pack for real estate checks posts, cloud patrol comments and auto-replies before sending: listings without the brokerage name and promises such as 保證增值 ("guaranteed appreciation"), 保證收租 ("guaranteed rent") or 保證成交 ("guaranteed sale") go back to drafts, and wording such as 近捷運 ("near the MRT") or 成交王 ("top seller") gets a warning.
By the MindThread team |
Data date: 12 November 2026. Versions: Real Estate Broking Management Act (不動產經紀業管理條例, amended 27 January 2021 per the national law database) and its Enforcement Rules (22 March 2002); Fair Trade Act (14 June 2017); Fair Trade Commission guidelines on real estate advertising (amended 15 November 2023) and on real estate brokers (amended 29 December 2015). Original wording fetched from official pages on 5 to 7 November 2026. English text on this page is our own summary; the Chinese original is authoritative.
As of November 2026, the provisions to check are Articles 21, 22 and 29 of the Real Estate Broking Management Act, Article 22 of its Enforcement Rules, Articles 21 and 24 of the Fair Trade Act and the Fair Trade Commission's real estate advertising guidelines.
經紀業與委託人簽訂委託契約書後，方得刊登廣告及銷售。前項廣告及銷售內容，應與事實相符，並註明經紀業名稱。Our summary: advertise only after the engagement contract is signed; ads must match the facts and name the brokerage. The pack returns listings to drafts when the account has no brokerage name; it cannot check whether a contract exists.
違反…第二十一條第一項、第二項…規定，由直轄市、縣（市）主管機關處新臺幣六萬元以上三十萬元以下罰鍰。Our summary: breaching Article 21(1) or (2) carries a fine of NT$60,000 to 300,000 imposed by the local authority.
經紀業係加盟經營者，應於廣告、市招及名片等明顯處，標明加盟店或加盟經營字樣。Our summary: franchised brokerages must mark ads, signs and business cards as franchised. Ticking "franchise" adds it to the disclosure line.
不動產之買賣、互易、租賃或代理銷售，如委由經紀業仲介或代銷者，下列文件應由經紀業指派經紀人簽章：…四、不動產廣告稿。Our summary: property ad copy must be signed by a broker the brokerage assigns. The pack cannot sign; follow your company's review before scheduling.
事業不得在商品或廣告上，或以其他使公眾得知之方法，對於與商品相關而足以影響交易決定之事項，為虛偽不實或引人錯誤之表示或表徵。Our summary: no false or misleading representations about matters that affect buying decisions. The pack blocks the Chinese wording for guaranteed appreciation, sure profit, guaranteed rent, guaranteed sale and guaranteed loan ratios.
廣告對交通狀況、時間或空間距離之表示，未以通常得使用之道路狀況為計算標準。Our summary: distances and travel times not based on normally usable roads are a listed type of misleading representation; statements about schools and other public facilities fall under item (8)1 of the same point. The pack warns on 近捷運 (near the MRT), walking times written with Arabic numerals such as 步行 5 分鐘 and 學區 (school district).
例如廣告宣稱「仲介服務第一品牌」，惟無銷售數字或意見調查等客觀數據為基礎Our summary: claims such as "number one brand" need objective data such as sales figures or surveys. The pack warns on 成交王 (top seller), 第一名 (number one) and similar wording, and also on price claims such as 全台最低 (lowest in Taiwan).
事業不得為競爭之目的，而陳述或散布足以損害他人營業信譽之不實情事。Our summary: no false statements that damage a competitor's business reputation. The AI is told not to criticise other brokerages.
As of November 2026, for a MindThread account with the real estate pack on and the type set to brokerage or agent, AI-written posts, your own drafts, scheduled and publish-now posts, cloud patrol comments and auto-replies are all checked by the same rules: wording the rules explicitly prohibit or the product design lists goes back to drafts with the basis, and context-dependent wording is published with a warning.
The pack's rules match Traditional Chinese wording; the table gives the Chinese phrases with our translations. English is matched only for a few phrases: "guaranteed appreciation", "guaranteed returns", "guaranteed profit" and "risk-free". English "guaranteed rent" or "near the MRT" is not matched.
| Wording | Basis | What the pack does |
|---|---|---|
| Listing (address, building name or layout, plus price or floor area) without the brokerage name | Real Estate Broking Management Act Art. 21(2) | Returned to drafts; with the name filled in and auto-append on, "brokerage (franchise) | agent" is added when published |
| Guaranteed appreciation (保證增值), will only go up (只漲不跌), sure profit (穩賺) | Fair Trade Act Art. 21; Consumer Protection Act Art. 22 | Returned to drafts; comment not sent |
| Guaranteed rent or yield (保證收租, 保證投報) | Same | Returned to drafts |
| Guaranteed sale (保證成交), guaranteed loan ratio (保證貸到八成) | Same | Returned to drafts |
| Lowest in Taiwan (全台最低), top seller (成交王), number one (第一名) | Fair Trade Act Art. 21; FTC broker guidance Point 7 | Warning |
| Near the MRT (近捷運), walking time in Arabic numerals (步行 5 分鐘), school district (學區) | FTC advertising guidelines Point 3 item (8)3 (distance and time); schools under item (8)1 | Warning |
| A sale price written right after 成交 (for example 成交 1,250 萬) without saying it is registered price data | Product design (with reference to Fair Trade Act Art. 21 on misleading statements) | Warning |
| Telling a reader to buy now | Product design | Warning unless you confirm you are the licensed professional; never sent as a comment |
| Price with floor area, address or layout in a comment | Product design (the pack does not append the brokerage name to comments; see Act Art. 21(2)) | Comment never sent |
We ran these three posts through MindThread's real estate pack on 12 November 2026 and each came back with 0 blocks and 0 warnings; the first two pass as a brokerage or agent (with or without the professional box ticked) and as a property information account, and the third is a listing that needs the brokerage name filled in first.
Our summary: bring a torch, a tape measure and a compass app; check corners for water marks, measure the main rooms, check the light, and visit again at night for noise.
Our summary: compare registered transaction prices for the same complex, age and similar floors; asking and sale prices often differ.
Added automatically when published: 〇〇不動產經紀有限公司（加盟店）｜〇〇〇
A listing: with the brokerage name filled in (and franchise ticked where it applies) and auto-append on, the line above is added when published; without the name the post is returned to drafts. Sign the engagement contract first and follow your company's ad review. When you state floor area, it must match the registered area on the title deed, and non-statutory terms such as 室內面積 (indoor area) need their scope stated clearly (FTC real estate advertising guidelines, Point 3 item (2)); the pack does not check area wording.
Passing the pack means none of its rules matched; it does not mean the post is legally sound. The pack is an assistive check, not legal advice; members are responsible for their posts and comments.
As of November 2026, for a MindThread real estate account with the pack on, cloud patrol comments and auto-replies follow stricter comment rules than posts: no "this one will rise" or "buy now", no prices, transaction prices, fees, listings, solicitation, phone numbers or links; a comment that combines a price with a floor area, address, building name or layout is never sent.
As of November 2026, MindThread industry rule packs can be turned on with any paid plan and during the 14-day trial for new sign-ups; the Free plan shows the settings card but cannot turn a pack on.
The rule text on this MindThread page (Threads for real estate agents) was fetched from these official pages between 2026-11-05 and 2026-11-07.
This page sets out the original wording of the rules and how MindThread behaves; it is not legal advice. If anything is wrong, email contact@ultralab.tw and we will check, correct it and update the data date.